Seasoned executive with over twenty years of experience in business setup, startups, marketing, communication and brand building across the Middle East and North Africa region.
Worked on some of the biggest brands in the MENA Region (Saudi Telecom, Jawwy, Ooredoo (Qtel), du, Etisalat, P&G, Virgin Mobile, Red Bull, Unilever, Qatar National Bank, McDonald's, Atlantis the Palm, UBER, EmiratesNBD, Aspire, Careem, Qatar Museum Authority...).
Known for his passion for digital communication in general and social media in specific, having helped several brands adopt relationship marketing and online customer care solutions.
Serial entrepreneur with several successful exists. Founded 123vouchers in 2008, Netizency in 2011, ColNewMedia in 2013, Engaged Brands in 2014, and Crea Culture in 2018. TiE Dubai charter member, and board member for two years.
Specialties: Business operations and management, integrated communications, community development, brand building, social media, digital strategy, and business transformation.
Expertise in Middle East North African Markets, as well as other emerging markets (founded ColNewMedia in 2013, a media agency in Colombia).
Have extensive general management experience including staff management, budget and business planning, training & development, business strategy, financial management, and operations.
June 27, 2017
Interview by ArabAd Magazine
Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But are a lack of transparency and limitations surrounding effectiveness and measurement about to derail the influencer juggernaut?
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