Seasoned marketing executive with more than eighteen years of experience in marketing, communication and brand building across the Middle East and North Africa region.
Developed integrated communication campaigns for some of the biggest brands in the region (Saudi Telecom, Ooredoo (Qtel), du, Etisalat, P&G, Virgin Mobile, Red Bull, Unilever, Qatar National Bank, Qatar Museum Authority...).
Since 2007 have focused on digital communication and specifically social media, helping several brands adopt relationship marketing and build communities.
In 2011 co-founded Netizency, a digital marketing agency with offices in Doha and Dubai. Founded Col New Media in Colombia in 2013 and Engaged Brands in Dubai in 2014. Currently heading the innovation function at FP7 MENA (part of McCann Worldgroup)
Specialties: Integrated communications, online brand community development, brand positioning, social media, digital strategy, social media.
Have extensive general management experience including Staff Management, Budget and Business Planning, Training & Development, Business Strategy, Financial Management, and Operations.